The hospitality, leisure and attraction industries have undergone exponential adaptions and untold logistical disturbances over the past year. But since the lightening of the restrictions, potential visitors are beginning to convert into heavier foot traffic than has been seen in years; with renewed freedom has come a new level of demand on the industry.
UK staycations and daycations are continuing their boom in the latter stages of 2021 with the trend projected to surge into and through 2022. Research is showing that the quintessential British day-out is swiftly establishing itself as the go-to for all demographics – offering peace of mind, exploration and convenience.
The latest statistics have indicated that 83% of UK travellers would prefer a domestic staycation over foreign travel heading into 2022 – a trend set to reignite the associated industries. This, compounded by the domestic spending on day trips specifically expected to add up to £38.6 billion by the end of 2021, truly paints a favourable – if intense final few months for the sector.
The primary consideration when anticipating this continued spike in footfall across UK leisure and attraction sites is the ability for the services to adapt to the increased capacity. As kitchen specialists, PKL have seen an exponential increase in the demand for our bespoke, tailor wrapped Modular KitchenPod for leisure attractions across Great Britain. Our offerings are modular units which allow for a multitude of size and combination options to fit any requirement. The external finishes of our KitchenPods truly set them apart from the traditional catering kiosk, enabling our clients to fly their brand colours or flex their creative muscles in designing something completely unique.
Staycations, workcations, daycations – possibly the most poignant trend domestic UK discourse is currently experiencing is the addition of the suffix ‘cation’ on the end of virtually any word known to man, it seems! Nevertheless, the aforementioned examples are taking the UK by storm.
Workcations are perhaps the newest variable, which has resulted from the drastic rise and continuation of the working from home model. Where does the ‘cation’ come into this you may be pondering? Increasingly, home workers are seeking temporary changes of scenery; relocating across the UK during the odd work week to take advantage of the far more flexible nature in remote working.
The Staycation is here to stay. A recent YouGov poll found that 73% of Brits would be choosing a domestic break away over a trip abroad, even after the restrictions are completely lifted. With this significant increase in capacity demand across UK holiday parks, attraction sites and hospitality centres comes an expectation that vital catering services will be significantly stretched during peak times. Ensuring your kitchen availability, menu breadth and accessibility is key to not only providing the bare minimum service, but to compete with the variety of options that will be taking full advantage of the increased number of potential consumers.
Finally, we come to the Daycation. The simple definition of the Daycation is visiting a location or attraction for the day before returning home. This could be a trip to a zoo, a beach or an amusement park, for example, this is steadily becoming the UK’s hottest trend looking towards 2022. A highly interesting trend that is beginning to coincide with these daytrips is the ‘last-minute’ culture is seemingly driving recent activity; largely due to restrictions fluctuating from day to day, driving a significantly more ‘romantic’ idea of seizing the day. But why would this matter to you? Simply because you will not have any available numbers to base capacity expectation levels on – resulting in an inability to accurately plan for the visitors you know will be in attendance.